On Tuesday, Crunchyroll made an exciting announcement on its Indian Instagram account, revealing that Indian actress Rashmika Mandanna has joined their team. However, the details of their collaboration are yet to be disclosed. This comes after the company’s recent promotional partnership with Bollywood actor Tiger Shroff, showing their dedication to engaging with the Indian entertainment industry.
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In addition to these exciting collaborations, Crunchyroll will host its “first-ever special screening in India” on July 20 at Maison PVR, Jio World Drive Mumbai. The event is open for registrations, and seats will be allocated on a first-come, first-served basis, so anime fans in India are eager to secure their spots.
The anime streaming platform has been making significant strides in the Indian market, starting with the introduction of subscription tiers for Indian audiences, along with a lineup of Hindi and Indian English dubs. Their expansion in India began on March 1, 2022, when they started streaming several anime titles nationwide. The acquisition of Crunchyroll by Sony’s Funimation Global Group from AT&T was a significant turning point in their journey, with a purchase price of US$1.175 billion.
Crunchyroll is trying to connect with Indian audiences and cater to their interests. With the addition of Rashmika Mandanna, fans can expect some exciting content. The company’s growth in India reflects its commitment to expanding its anime offerings and making a mark in the Indian entertainment landscape.
